1. The importance of putting together a business plan & misconception of business planning
2. What is a business plan
3. The difference between strategic planning and business planning
4. Strategic planning in action using different models and its link to business planning
5. Scope and contents of a business plan
6. How to clarify your vision and mission as well as put together your vision and mission statement
7. How to develop corporate strategy, business goals and targets
8. How to identify and scope out your target markets and their buying criteria so that you can put together an effective marketing strategy/ plan for effective marketing.
9. Defining and clarifying your products features and benefits, as well as your pricing strategies
10. Using PEST Analysis and Porters 5 Forces to analyse your external operating environments
11. Determine indirect and direct competition and put together a unique selling preposition
12. Exploring and identify gaps in
13. Identify and evaluate SWOT analysis and put together milestones
14. Risk assessment and develop risk management strategies for business success
15. Understanding marketing mix and put together effective marketing strategies and
16Tips for presenting your business plan effectively to stakeholders.
Lots of opportunity for group working and discussions
We offer in-house training courses for organisations with 10 or more staff. We cover the entire UK so please contact us directly to find out more about this. Participants can also get a qualification certificate from the Institute of Leadership at the end of this session for a small additional fee.